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SEO Fundamentals.

There are many articles discussing keywords and linking although this article is different. On this posting I walk you through the major elements of SEO and excellent web design. There are several parts to SEO but they also should all start with great simple and solid SEO design and style. This article is for people who want to know very well what SEO principles should be evaluated before a word even strikes the page. Improve your web page from the ground up. Firstly, thanks to taking the time to view my SEO hints and tips SEO e-book within the often forgotten aspects of SEO. This book was composed from the collective knowledge and also the precise product information gatheredand they focus on Seo (SEO) and Web Development to the Joomla Content Management System (CMS). Having Search Engine Optimization there are lots of unknowns, well-informed guesses and knowledge acquired from personal and associative experience. Google, Yahoo and LIVE MESSENGER keep their cards near their chest when it comes to unveiling how their ranking techniques actually work. Many people tell the grouped local community trickles of information on what points can affect search engine results, in which way they can be improved and what to complete in certain situations, however mostly knowing what to do to accomplish good results is achieved by simply studying and hard work. A lot alike other SEO specialists I have gathered information through various sources and previously worked constantly on improving final results for customers. Me looking for new intelligent strategies to improve search engine results always. I believe throughout "White Hat SEO" (or more appropriately, "Grey Loath SEO") principles. This SEO e-book is intended for people seeking to improve their websites from the ground right up. I address SEO style and design fundamentals; the points you need to consider before getting into any text and key word analysis. I am hoping you find these tips and suggestions useful.

SEO fundamental: The Website Revelation.

Like a Web Developer and SEO consultant I deal with quite a few existing website owners who are trying to modify or improve their web site. I also deal with many people who will be looking to start their web property with a new website. Via both of these interactions there is ordinarily a common theme; the misunderstanding or an mindset. I call this the misconception of reality, as frequently the reality of what the World wide web can actually do for the people business and what they think it might do differ massively. Generally it is presumed that by just owning a domain and possessing a website built and released on the Internet, huge numbers of people will magically find the web site, visit that and buy their products. "If an individual build it, they will come" should be removed from the words as soon as possible if you are to adjust thinking to the underlying search technologies. As a businessman in the real, it is obvious that it may not happen outside of the Internet spirit, so what is so different on-line? Maybe it was the Technological know-how boom 10 years ago this caused a rift understand or maybe the buzz in which caused the meteoric within the stock prices regarding Tech Companies, I can listen to the thoughts of the smaller businessman, "surely this can be duplicated for my business" instructions in answer I would state, "well, it is unlikely, but the truth is should be able to achieve some outcomes over time". It is most significant when taking on a project just like Search Engine Optimization for a website, to understand that it is important to be devoted for the long haul. It is absolutely no small task and adequate funds need to be allocated to the particular project. Supply deadlines need to be correctly scoped against required changes, in order to satisfy client expectations. The key parts of responsibility to the SEO job are in knowing that there are large changes near the start and through setup but the changes usually do not stop after setup, there is a continuous ongoing refinements for the design and system after some time. In this regard I find it crucial that you manage expectations and set reasonable long term goals on what an internet site can be expected to achieve and in just what time frames those goals anticipate to be met. So what when your goal be when you are sampling into SEO for your internet site? Well, everyone’s goal is definately the same; improve page search positions, enhance page visits and strikes and gain more revenue through the website finally.

When it comes to SEO and having these goals you have to have rules and my main guideline is, "Good websites receive good ratings and poor websites get bad rankings or non-e at all. micron As time goes on with the improvement regarding search engine technology and the is purified of search engine results this declaration becomes truer and truer. I believe in results via "white hat SEO"(reads; "Grey Hat SEO") principles and also methodologies. What are "white do not lik SEO" principles? I assume I would compare it in order to doing things the truthful way and the right approach without risk. And so develop a good site, encourage good linking, have great informative content and keep taking care of it and then you are on the path to good rankings through "White Hat SEO" principles. Therefore why should you do things often the "white hat SEO" approach? Well, search engines like google do have some type or form of understanding, an man-made intelligence. That they soon catch on to sites spamming or linking for you to websites with no relevance as well as bad cross linking. It’s regarding being smart, in for the long run and wanting your business to build organically, naturally. So how will i go about improving my web-site and making it optimized intended for search engines naturally? Well, here is why you’re here! And so let’s run through few of the simply things you should be doing within your websites from a fundamental levels.

SEO fundamental: Domain names.

Finding a domain name, choose one that is based on the product or service you might provide and that is as simple as is possible. There are actually considerations of branding in addition to product/service provided that should go directly into this choice. Input of marketing personal and product or service understanding is required but also appointment with your SEO professional is definitely advantageous. In this stage I would say, take the time and choose wisely. Stay simple and easy to remember, often expressing it out loud will make the idea clear whether it can be comprehended by a simple man. This is a strongly held belief by means of many SEO professionals in which buying a domain which is elderly, and that has been around for a while, suggests it shall not be orange sand boxed by Google. What’s the sandbox result? Well, it refers to precisely what Google does to a internet site or domain that is brand-new or is relatively unknown through Google. In many instances Google’s Sandbox effect relegates the new sector to sub-optimal inclusion searching results. Regardless of the sites seo it lowers the websites esprit and ranking to the period searched upon. If you can occurs old business domain name, think of this very important then. If, however , you are investing in a new domain name then stay relevant to the product or services being sold or offered on the site. Keep it close, basic relevant. Meaning is primary. Location precise domain or international area (. com or com. au)? In my opinion I think dot com’s are usually better, mainly because these people appeal Internationally but if you desire to you can keep it location distinct and to your region subsequently consider purchasing all comparable higher level domains, yourdomain. yourdomain and com. com. au, if you can.

SEO fundamental: Choosing a Host.

Rapid, reliable and gives you whatever you that you need and want. Essentially gives a unique IP. Again some SEO authorities believe this can also have a adverse affect in Google rankings however from my experience this sometimes does and it often doesn’t. I have had several sites come in with high PUBLICITY rankings on shared IP’s and others when I shifted to your new IP the PUBLICITY of the site jumped, just like is still a bit of a mystery in relation to Google rankings. I guess an option:

SEO fundamental: Traffic for you to:

When choosing your host assure the plan you are on is usually expanded so that any fresh increases in traffic could be accommodated accordingly.

Designing your website to improve your SEO.

There are lots of fundamental things to consider when you are building or modifying a website. Flash: Flash is have been popular for a few years right now and I truly believe they have its place. This is the way of showing many goods in a small area, offers great visual impact when done properly and can placed a good friendly tone for the website visitor. Having said that, Also i hate flash; it can be an absolute nightmare in relation to search engine optimization. What you should know about display; it cannot be read by the search engine as the search engine are unable to read the text or the photographs contained within it or can it interpret what is within the pictures being shown. In relation to flash I would suggest, not creating your whole website flash. For anyone who is designing a new website and also you want to use flash then make use of it in high impact areas for capturing the attention of your intended viewers but use it sparingly. You should ensure that as much text content(to a maximum discussed with my next book, generally 300-500 characters) is available on the webpage including simple HTML

Several older websites were beautifully made with frames. Structures are where the main website is actually a frameset page that features several other pages into it. This makes the actual page hard to index in the various search engines and should be avoided. Even though Google do now list framed sites, you will need to note that most of the other best search engines still cannot abide by frame links. They solely see the frameset page in addition to ignore the rest of the inner casings. This specific presents an SEO difficulty to us because it is very likely those inner pages include our content keywords really. Nowadays this is not a legitimate huge issue as it is consequently uncommon for a designer to truly use frames but the simplest way to resolve the issue would be to impose a no use insurance plan on frames.

Page Configuration:
In accordance with research the Googlebot crawls web pages from left to be able to top and right to bottom part. So given this minor tidbit of information it is apparent that you should be putting our own most valuable keywords and information on the left hand side and near the top. Naturally this is a blanket statement and take into account design beautification and also principles. Simply keep it in mind during design of site layout. Position your transfer relevant keywords to the left in the page and near the leading.

Good HTML Coding:
Lots of HTML generator programs in existence bloat HTML to the point it truly is 3-4 times larger than actually would be if you hand coded it. Keep it simple, make use of a text editor, edit your current HTML the old school approach; until there is a HTML electrical generator tool worthy of use. Should you be unable to code HTML then browse on the Internet and find a decent, free, SEO e-book and discover how to do it.

This is popular among many web development authorities for menu’s, popups, scollers etc etc . It would be this suggestion to use simple basic HTML menu’s or very little Javascript as possible in websites. There are many small JavaScript menu’s out there that are slim in JavaScript code to reduce this concern and make it almost negligible. Rarely over clutter your site together with JavaScript as it increases web site size, page load periods and the search engines won’t know it.

Image Sizes:
Store them small and use only what you need to. This can be essential for decreasing page launching times and getting information on top of the users screen as soon as possible.

Entire page size and reloading:
The overall page size is a key point. It will load quickly and be quickly trawled. When the HTML has been followed by anyone hand coding, used little javascript, made use of simple table layouts in addition to good image sizing then you definitely should be fine. There may be much evidence that facilitates the fact that Google and likely the other search engines also, don't especially like to scan huge records, so keeping your overall HTML PAGE page size below 25k is my suggestion.

Dynamic URL’s & page/file titles:
Dynamic pages are hurdles to high search engine placing. Those who end in " especially? " or "&". In a dynamic site, factors are passed to the WEBSITE and the page is made dynamically, typically from information stored in the database as is the case numerous e-commerce sites. Normal. php pages are static : they are hard-coded, their info does not change, and there are simply no "? " or "&" characters in the URL Web pages with dynamic URLs can be in several engines, yahoo or google and AltaVista notably, while publicly AltaVista claims their own spider does not crawl active URLs. To a spider a inches? " represents a sea connected with endless possibilities - several pages can automatically make a potentially massive quantity of URLs, holding the spider in a boundless loop virtually.

As a general rule, yahoo and google will not properly index docs that:
• contain a very well? " or "&"
• End in the following document sorts:. cfm,. asp,. shtml,. php,. stm,. jsp,. cgi,. pl
• Could generate a large number of Web addresses potentially.
To avoid complications, think about creating static pages anytime you can, maybe using the database to change the pages, not to generate all of them on the fly.

Slightly Off Issue Thoughts:
The topics included here are not considered completely SEO topics but in terms involving overall objective - growing sales, this section is very important. Acquire these things on board, consider them, talk to your marketing and designer team. Produce educated and informed possibilities on these topics taking a look at your audience and what your web site objectives are.

Screen Size:
Over 65% of most screens in the World are established in run at the 1024x768 solution. Of the remaining percentage, 13% are running at 800x600, <20% running at larger shapes and 2% are unidentified. Just like affects the way you design. It will be my suggestion to often design for the smallest user to see your site, but typically I find 800x600 limited so I tend to design for somewhat larger. Not large enough for making an 800x600 user irritated but large enough to make it look great on larger screens furthermore. I weigh up my focus on users, my intended quantity of content and find some pleased medium. I generally the style of 1000x620 as this is the perfect level of real estate for a 1024x768 person when they have the browser leading bar and status tavern and Windows taskbar.

Color and themes:
One essential requirement of marketing - selling -- is the use of color. Symbolism are attached to colors in the same manner meanings are attached to terms.

• Gold is the color of prosperity and prosperity.
• White is the color of genuine innocence and cleanliness.
• Pink is the color of feminisim and softness.
• Green is the color of healthy freshness and things.
• Red is the color of tension and danger.
• Blue could be the color the calmness, intellect. Almost all of the global world selects orange as a favorite color. It often represents "trust"

Use of color to establish a photo or a brand is common inside marketing community, but when the websites are been to by you of many seo professional’s, really obvious that color value plays no part of their own web optimization. Some of the shades I found on SEO sites:
• Baby Blue, a new color which implies some weakness.
• Red, a colour which implies risk, or maybe danger.
• Orange any color which implies a new cheerful "levity". Orange is certainly one of Americans’ least favourite colors.

Although color variety is off topic for SEO I would consider it a very important element in what SEO is trying to obtain, finally, for your website rapid selling more product, generating loyalty to your customer in addition to brand impact. coloring research is something you should choosing a. To sum up of color choices I recommend learning and studying more your customers, researching colour choices and their relevance towards your underlying products and making advised choices on these in venture. When in doubt then I would suggest sticking to trusted and protected colors within safe vision pleasing designs.

Gifs for art logos & jpgs for photos:
Make sure you are using gifs for background logos placements and jpgs for photos on your site. This helps reduce dimension and improve clarity with the web site overall.

Its vitally important to ensure your web site works in both IE, Internet explorer and Opera. Testing other internet browsers is also an advantage but these are definitely the main three in use presently (2007). In my opinion quoting stats on the internet browser breakdown are irrelevant when you need it work in all web browsers. W3C corner browser compliance is great for this kind of.

So, this particular brings us to the end connected with Fundamentals of SEO Web development. There are many points to consider when designing a website or enhancing a web site to make it more SEO friendly. Clearly I have several other volumes left in SEO for websites.